WhatsApp API Pricing for Ecommerce in 2025: What Every Online Business Must Know

In 2025, WhatsApp continues to dominate as a top communication channel for ecommerce. With over 2 billion global users and a particularly strong presence in India, it has become an essential tool for customer engagement. Ecommerce brands are increasingly relying on the WhatsApp Business API to improve service, automate marketing, and increase sales. But to make the most of it, understanding the new pricing model is crucial. This guide breaks down everything ecommerce businesses in India need to know about WhatsApp API pricing in 2025—from conversation categories to hidden costs and smart budgeting. 1. WhatsApp API Pricing Model Explained In 2025, Meta charges businesses based on a conversation-based pricing model , with four distinct categories: Marketing : Promotional content like discounts, new launches, and re-engagement campaigns. Utility : Transactional updates such as order confirmations, delivery alerts, and invoices. Authentication : OTPs and verification messa...